We developed MyThali first for urban women because they make decisions about the food the family consumes, and can access most foods readily.  We provide meal plans and adjustments for her family, for different geographic regions and lifestyles (sedentary versus active).   We consulted the US Department of Agriculture, got their rich input, held a multi-stakeholder technical consultation in 2015, and consumer tested MyThali.

MyThali brings the NIN guidelines to life, making it clear, direct and actionable.   We translated – “Women can consume 9 x 30 grams of cereals and millets a day” to – “Eat 1.5 whole wheat chapatis (similar to a small tortilla) and 1 cup of cooked rice for lunch.”  In addition, we show amounts of vegetable curry, lentils, plain yogurt to be consumed.

MyThali shows a picture of real food in small containers or katoris arranged in a thali or traditional Indian plate.  It promotes home cooking, balanced meals and portion control.

 

We developed MyThali first for urban women because they make decisions about the food the family consumes, and can access most foods readily.  We provide meal plans and adjustments for her family, for different geographic regions and lifestyles (sedentary versus active).   We consulted the US Department of Agriculture, got their rich input, held a multi-stakeholder technical consultation in 2015, and consumer tested MyThali.

 

MyThali Urban Outreach

Social Media Outreach

Mamta Dagar talks about MyThali

Dr. Meghana Pasi talks about MyThali

Leveraging social media campaigns and influencers beginning in 2020.  Metrics are encouraging: Reach through April 2020 has been 100,000 and growing.

Our online campaigns have been topical, developed with nutritional information to give our followers easy tips and prompts for better engagement.

Here are a couple of our popular campaigns:

#TaaliForMaaKiThali (Mother’s Day 2020 Campaign)

#BalanceForImmunity (Covid Times March – May 2020 Campaign)

#MyThaliMyWay (Women’s Day May 2020 Campaign)

Mass Media Outreach

We have written many articles for multiple online publications (in English and Hindi) to raise awareness on NCDs

and eating right to prevent them.  Audience reach to date has been 7 million and is growing.

As part of our mass media outreach, we also have been doing educational interviews and contests with various Radio channels pan India.

  • Radio One
  • Rainbow FM
  • Webinar with Economic Times Panache

 

Corporate Outreach – through Healthy Workplace program

Among working people through our Healthy Workplace  program, which reaches 131 top Indian corporates spanning 3 million employees.  One prominent tech company launched to all its 150,000 employees (Dec 2019).

The MyThali initiative educates corporate employees through

  • Talks on eating right for corporate employees (classroom sessions as well as online)
  • Menu audits twice a year
  • Interesting educational communication material like videos, emailers, and physical collateral like banners and standees.