At least 6 out of 10 India’s working population have poor muscle health and low protein scores.
To help positively change attitudes and practices around protein-rich diets and an active lifestyle, Arogya World India Trust partnered with Danone India and InBody for its annual The Protein Week 2019, July 24–30.
Healthy muscles play an important role in the prevention of disease. Yet protein deficiency is a major challenge in India, with more than 70% of working Indians suffering from poor muscle health, and 93% of Indians unaware of their ideal protein requirement. This has created an urgent need for awareness.
Arogya strongly believes a balanced meal is essential for a healthy life and is at the core of NCD prevention, and we promote this throughout our various programs. We are always on the lookout for the right partnerships to help promote a healthy diet, and found one in Danone. We partnered with Danone to help raise awareness around muscle health.
We drew on Arogya’s expertise and helped build content for Danone to inform and educate people around protein intake and better muscle health with Dr. Meghana Pasi, Nutritionist; Kshema Kurup, Communications Expert; and Dr. Nandan, Head of Nutrition Science & Medical Affairs for Danone. This included recipes, social media outreach, and nutritionist talks well-received at various corporate offices in 43 cities. In addition, we partnered on a family event featuring muscle health examinations, articles, Q&As, tips, and a press conference.
Our goal is to help 100,000 working Indians recognize the importance of protein for healthy muscles by the end of September,