Spotlighting the NCDs Problem

Posted on: May 27th, 2011 by Arogya World

A few days ago, the Center for Strategic International Studies project released a new and short online video titled “Spotlighting the NCDs Problem,” explaining the incredible rise in the incidence of non-communicable diseases (NCDs) like cancer, diabetes, cardiovascular disease and chronic respiratory illness, and the importance of September’s UN Summit on NCDs.

Spotlighting the NCD Problem from CSIS on Vimeo.

One of the challenges faced by organizations such as ours, that are dedicated to reducing the burden or NCDs around the world, is that there is no single symbol – no red ribbon. We have no unifying icon or flag around which we can all rally. We don’t have a logo or a tag line that distills in one quick phrase the need and our passion to meet and defeat this epidemic.

We congratulate CSIS and for getting the ball rolling with this short, compelling call to action. They present a strong message and it is our pleasure to share it here.