Announcement: Arogya World Launches Behavior Change Task Force

Posted on: February 23rd, 2011 by Arogya World

Behavior change is one of the hardest challenges we face in chronic disease control. Study after study has shown that it is extremely difficult to entice people to increase their physical activity and eat a more healthy diet.

With this knowledge, Arogya World has assembled medical experts, behavior change experts, and consumer experts from around the world to form a new Behavior Change Task Force. Members of the Task Force will donate their time, knowledge and insights to help Arogya World create scientifically sound, practical strategies that will encourage people to make meaningful and lasting lifestyle changes to prevent diabetes. The Task Force will periodically meet to review materials and messages used by Arogya World in India, where the prevalence of chronic disease has skyrocketed.

Quite simply, this Task Force – and the combined knowledge and expertise of its individual members – is a powerful weapon in our arsenal in the global fight against non-communicable diseases (NCDs).

And so we would like to take this opportunity to introduce the distinguished members of the Arogya World Behavior Change Task Force. We welcome you, your insight and your support.

In the USA:

Dr. Francine Kaufman
Chief Medical Officer and Vice President,
Global Medical, Clinical & Health Affairs, Medtronic Diabetes
Distinguished Professor Emerita of Pediatrics + Communications at USC
The Center for Diabetes, Endocrinology & Metabolism,
Childrens Hospital Los Angeles

Dr. Linelle Blais
Director, Diabetes Training and Technical Assistance Center (DTTAC)
Associate Professor, Department of Behavioral Sciences and Health Education,
Rollins School of Public Health, Emory University

Andrea Falls
Executive Vice-President, Consumer Marketing

In India:

Dr. Ranjani Harish
Head – Translational Research
Madras Diabetes Research Foundation &
Dr. Mohan’s Diabetes Specialities Centre

Dr. Monika Arora
Faculty member, Public Health Foundation of India

Sukanti Ghosh
Managing Director, India
APCO Worldwide

In the UK:

Zoe Hellman
Weight Watchers Company Dietitian

Arogya World is a U.S. based non-profit organization striving to change the course of chronic disease. Follow us on Twitter @arogyaworld, find us on Facebook and join us on LinkedIn.